Where AI genuinely improves organisational work, and where it does not
A practical test for separating AI opportunities that will change how your organisation works from the ones that will only change how it spends.
Insights
Thinking in public
Occasional writing on AI, strategy, products and the systems organisations rely on. We publish when we have something useful to say, and not otherwise.
Why digital products fail before development begins
The most expensive product failures are decided before the first line of code. Five early failures that predict them, and what disciplined teams do instead.
From stakeholder consultation to meaningful participation
Most consultation is designed to be survivable rather than useful. What changes when engagement is built to influence decisions, and how to tell the difference.
Stay across new writing
No newsletter, no noise
New articles are announced through our professional channels as they are published. If a topic here matters to your organisation, we are happy to discuss it directly.